United States Zero Waste Business Council

Goal

Create a certification seal for consumer products, advertisements and marketing materials

Challenge

The certification seal had to foster brand awareness among corporations and the public

What We Did

We set out to build on Zero Waste’s current branding by incorporating subtle hints of their existing logo into our certification seal. There are different levels of certification, however, so we needed to design something that could simply and cleanly illustrate different Zero Waste criteria.

Results

The certification seal can be seen on products made by Sierra Nevada Brewing Company, General Motors, Fetzer Wines and more.