San Francisco Estuary Partnership

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Goal

Increase awareness of less toxic and effective ways to control ants

Challenge

People often hit the panic button when they see ants in their home, which causes them to opt for dangerous pesticides.

What We Did

We created an integrated online and offline campaign called Go Ants? Get S.E.R.I.O.U.S. Each letter of the acronym provides a simple solution for tackling an ant problem without the use of dangerous chemicals. We built an interactive website with search engine optimization, launched an advertisement campaign in San Francisco that included transportation, print and online outlets, and trained the San Francisco Estuary Partnership to manage and upgrade their digital assets.

Results