San Bernardino County

Goal

Create a campaign that encourages dog owners to pick up after their pets

Challenge

Turn the act of picking up after your pet into a social norm

What We Did

We lowered a barrier by handing out hundreds of free canisters of dog waste bags. We went to local events and dog parks. We highlighted the free bags on social media and our website. San Bernardino cities advertised the giveaway in utility bill inserts. Studies show that people who have a bag handy are more likely to pick up after their dog. What’s more by displaying the canister on your dog’s leash, you’re helping to strengthen the social norm that picking up after your pet is the right thing to do.

Results

• 990 pet waste canisters distributed (exceeded goal by 122%)
• 605 people passed on the message (exceeded goal by 21%)
• 869 personal pledges to pick up