Riverside County

Goal

Work with local stores to disseminate pollution-prevention messaging and materials

Challenge

Educate the public and engage store employees, the campaign’s de facto spokespeople

What We Did

We went shopping. Well, not really, but we did spend a lot of time at garden centers, paint stores, hardware stores, home improvement stores and pet stores. We placed our snazzy shelf talkers and tear sheets in the aisles, hung posters in the front windows and left brochures at checkout. In marketing it’s a well-known truism that the person delivering a message is as important as the message. So we trained store owners, managers and employees on how to prevent pollution and answer any questions that might come up. After training, they even signed a pledge, vowing to spread the pollution-prevention word.

Results

• 155 garden centers/nurseries, paint stores, hardware stores, home improvement stores and pet stores
• 409 store employees trained
• 10,388 public education materials delivered