Keep Los Angeles Beautiful: Youth Litter Surveys
The purpose of this research project was to determine the barriers, motivators and propensity to youth littering behavior. One of the initial steps consisted of focus group testing followed by one-on-one intercept surveys. In total, over 600 surveys were gathered from 30 different locations throughout the City of Los Angeles. As part of the study’s findings, a series of youth littering profiles were created to differentiate the various barriers, motivators and characteristics of this 16-24 demographic.