Orange County Conservation Corps Charter School

Goal

Create a modern, public-facing website that would attract potential students, future partners and donors

Challenge

The website needed to appeal to three distinct audiences, each with different needs and objectives

What We Did

A lot of content strategy. We examined the experiences each of our target audiences was looking for from the OCCC Charter School, and found a common thread: inspiration. That experience became the foundation for all of our visual and narrative content. It guided us to create a site that appealed equally to a 19-year-old high school dropout in need of a second chance or a potential donor, contemplating making a gift.

Results

One pretty great website. See for yourself at www.occharterschool.org.