Orange County Conservation Corps Charter School
Create a modern, public-facing website that would attract potential students, future partners and donors
The website needed to appeal to three distinct audiences, each with different needs and objectives
What We Did
A lot of content strategy. We examined the experiences each of our target audiences was looking for from the OCCC Charter School, and found a common thread: inspiration. That experience became the foundation for all of our visual and narrative content. It guided us to create a site that appealed equally to a 19-year-old high school dropout in need of a second chance or a potential donor, contemplating making a gift.
One pretty great website. See for yourself at www.occharterschool.org.