Branching Out
Social Marketing

SGA specializes in designing integrated marketing campaigns that utilize various tactics to reach target audiences. Closely collaborating with our client, we craft a message and strategically promote this message through carefully selected media. SGA utilizes CBSM principles as a means of creating targeted outreach campaigns that result in behavior change. This type of approach is predicated on creating strategic marketing programs that specifically target our client’s key audiences. CBSM steps entail identifying a single behavior, determining barriers and motivators, developing an intervention, implementing a pilot program and evaluating the program to determine success. This “grassroots” approach lends itself well to communicating with stakeholders, residents and businesses on a personal level.