Sowing Seeds
Media Relations & Event Planning

SGA utilizes targeted editorial coverage to promote our clients’ campaigns. This is done by assessing the campaign’s demographics and identifying appropriate media for the message. Depending on the campaign’s needs, SGA engages select media outlets to cover specific messages, programs or events. SGA is experienced in coordinating press events that bring together stakeholders, media and key organizers to call attention to our clients’ issues, programs and successes. In coordinating these events, SGA pairs newsworthy stories with compelling imagery so media can hear and see the story. SGA also coordinates conferences and workshops, connecting industry experts, professionals and interested parties in a setting that promotes further discourse on selected topics.