Chevron Corp.

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Goal

Prepare Chevron, the California Department of Fish and Wildlife, and US Coast Guard to strategically communicate to the public in the event of an oil spill.

Challenge

Simulate realistic public outcry in order to train the team to respond quickly and honestly.

What We Did

It took the communications team at BP 7 days after the Deepwater Horizon oil spill to publish their first Tweet. We wanted to make sure that didn’t happen again. So we created a simulated Twitter environment that we could use during a multi-day training session. Security was crucial—anything leaked and mistaken as real would cause widespread panic. During the drills, we bombarded the response teams with hundreds of tweets, messages and phone calls from fictional residents, members of the media, activists and government officials and coached them on how to provide clear, timely and consistent messaging.

Results

A response team that can respond quickly and genuinely to keep the public informed during a crisis.