California Stormwater Quality Association (CASQA)


Develop a strategic plan to help CASQA achieve short- and long-term goals


Guide an organization of diverse stakeholders to agree on a unified set of objectives

What We Did

We set a steady pace. Rome wasn’t built in a day, and neither is a strategic plan. When setting goals, it’s important that you plot a well thought out course. We started with a meeting that focused on the broad vision of CASQA’s future. What we like to call a big hairy audacious goal. We then followed up with more frequent planning sessions that sketched out the strategy and tactics needed to achieve that broad vision. Through incremental planning sessions, stakeholders were able to find consensus over time and build toward the same goals.


A 10-year strategic plan that includes yearly milestones to gauge progress