Purging for Good

Spring cleaning is months away but I found myself not being able to stop once I started purging my home of things I didn’t use or need. The best part of downsizing is not the oh-so-proud feeling of accomplishment when you clean out your closet — although I admit it’s up there. It’s knowing that others less fortunate will be able to...

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Giving Thanks This Thanksgiving

We recently learned about Rebaldo and Silvia. From the onset, either one of them could pass for just about any other teenager living in LA. As we dug a little deeper into their heartfelt stories, however, it became clear that they had come a long way – a long way toward a place we often take for granted. Take Rebaldo. Rebaldo and...

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Why Free is the Enemy of Change

Everyone loves free stuff. We’re culturally wired toward getting something for nothing. And marketers know it. Order now and receive two free months! Free shipping! Buy one, get one FREE! The lure of free is a powerful and universal motivation to buy. At SGA, our marketing isn’t focused on selling air conditioners or getting people to drink more soda. We set out...

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A Different Kind of Holiday for Foster Children

For SGA’s volunteer event this quarter, I was honored to be part of the very first Korean American Service Day on Nov. 8 where SGA’s army of 10 helped to wrap gifts and write cards for foster kids’ holiday party organized by nonprofit Korean American Family Services. We wrapped gifts for about 100 foster kids, all of whom had jotted down their...

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Here Comes the Rain Again

How ecstatic was I to hear the rain pouring on Friday night? Ok, I felt bad for those cute little kids in my neighborhood trick or treating on Halloween night wearing their best Elsa and superhero outfits. But it had been so long I don’t think I’ve ever rejoiced so much at the sound of rain. And let’s not forget the beautiful,...

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