Why Free is the Enemy of Change

Everyone loves free stuff. We’re culturally wired toward getting something for nothing. And marketers know it. Order now and receive two free months! Free shipping! Buy one, get one FREE! The lure of free is a powerful and universal motivation to buy. At SGA, our marketing isn’t focused on selling air conditioners or getting people to drink more soda. We set out...

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A Different Kind of Holiday for Foster Children

For SGA’s volunteer event this quarter, I was honored to be part of the very first Korean American Service Day on Nov. 8 where SGA’s army of 10 helped to wrap gifts and write cards for foster kids’ holiday party organized by nonprofit Korean American Family Services. We wrapped gifts for about 100 foster kids, all of whom had jotted down their...

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Here Comes the Rain Again

How ecstatic was I to hear the rain pouring on Friday night? Ok, I felt bad for those cute little kids in my neighborhood trick or treating on Halloween night wearing their best Elsa and superhero outfits. But it had been so long I don’t think I’ve ever rejoiced so much at the sound of rain. And let’s not forget the beautiful,...

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Neuromarketing and the “Buy” Button

What if there was a “buy button” in our brains? It’s every marketer’s dream. Just imagine if you could discover those hot buttons that will drive people to buy certain products or vote for a particular candidate. It’s not fantasy actually. There’s a science for that. Neuromarketing is a field of marketing research that studies consumers’ sensorimotor, cognitive, and affective, or emotional,...

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Do We Get Happier With Age?

What makes us happy? Is it lots of money and a big house? How about a cute puppy or a hug from a loved one? Perhaps it’s a combination of things, which varies for everyone. Even so, there is a common theme when it comes to how people perceive happiness – a thread that can tell us a lot about our own...

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