Protests and Progress: How Action Inspires Change

It’s impossible to tune into the news right now without hearing about the thousands of people across the country who are demonstrating. On so many levels, this is a good thing. By now, you’ve undoubtedly heard about the grand jury decisions—one in Missouri, the other in New York—not to indict two white police officers in the deaths of two unarmed black men....

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Purging for Good

Spring cleaning is months away but I found myself not being able to stop once I started purging my home of things I didn’t use or need. The best part of downsizing is not the oh-so-proud feeling of accomplishment when you clean out your closet — although I admit it’s up there. It’s knowing that others less fortunate will be able to...

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Giving Thanks This Thanksgiving

We recently learned about Rebaldo and Silvia. From the onset, either one of them could pass for just about any other teenager living in LA. As we dug a little deeper into their heartfelt stories, however, it became clear that they had come a long way – a long way toward a place we often take for granted. Take Rebaldo. Rebaldo and...

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Why Free is the Enemy of Change

Everyone loves free stuff. We’re culturally wired toward getting something for nothing. And marketers know it. Order now and receive two free months! Free shipping! Buy one, get one FREE! The lure of free is a powerful and universal motivation to buy. At SGA, our marketing isn’t focused on selling air conditioners or getting people to drink more soda. We set out...

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