SGA’s Be the Street wins CASQA Award

At SGA, we think all of our marketing campaigns are winners. Whether we’re penning quarterly newsletters or launching large-scale interactive public outreach initiatives, we go in with gusto. All of our projects use insight, innovation and iteration to make the biggest impact possible. But sometimes, one of our campaigns really makes a splash. Take Be the Street, the anti-litter campaign we created...

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Bringing Sexy Back to Data

Nate Silver has certainly given the mundane topic of data a spanking new makeover with his book, The Signal and The Noise. Silver, who correctly predicted the winner in 49 out of 50 states during the 2008 presidential elections, said he was able to make a dent in political forecasts only because other political pundits were so bad at it.  Then he...

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Mo’ Data, Mo’ Problems

Is more data always better? Do we have a natural tendency to make up patterns and trends where there aren’t any? Are computers never wrong? These are some of the questions posed by data nerd Nate Silver, author of our latest book club entry, The Signal and The Noise. In his book, Silver uses examples in failed predictions ranging from the 2008...

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4 Effective Ways to Persuade People

In a perfect world, we wouldn’t need persuasion. You would simply point out a few facts and people would do the right thing. Litterbugs would learn that 80% of the trash floating around in our oceans starts on land, and just like that, they’d never toss another gum wrapper on the sidewalk. But it’s not a perfect world. And getting people to...

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Three Myths of Happiness

In recent years, happiness has become an increasingly popular topic in the field of psychology.  But as many researchers have found, it is a tricky topic to study. Happiness is easily misread, difficult to measure, and often created by counter-intuitive actions. One researcher at the University of California Riverside, Professor  Sonja Lyubomirsky, has made some significant strides towards understanding what makes us happy....

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