Not All Motivators are Created Equal [Guide]

In the late 1960s, Stanford University professor Walter Michel began his now classic “Marshmallow Experiments.” He offered four and five year olds a choice: they could have one marshmallow now (he put it in front of them) or, if they could wait 15 minutes, he would give them a second marshmallow. Not surprisingly, most of the kids couldn’t wait and gobbled down...

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Facebook 101 – How to Make Fans Flock to Your Page

The ideal length of a Facebook post is (not even long enough for this sentence). That’s right – just 40 characters, less than a third of Twitter’s limit, is the optimal length of a Facebook post. Posts with 40 characters receive 86 percent more engagement than posts with more characters. Yeah, we know, that’s not very much. So how else can we...

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SGA Stands Up for Zero Waste

The U.S. Zero Waste Business Council recently hosted their biggest and best Annual National Zero Waste Conference yet, and our very own Stephen Groner was the committee chair. Stephen kicked off the conference by welcoming the attendees (over 300!) to the event and introducing the first day’s keynote speaker, Los Angeles Mayor Eric Garcetti. Influential proponents of the zero waste movement were...

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How We Turned Data to Narrative in Downtown Long Beach

Did you know that between 1902 and 1969 the Pike in Downtown Long Beach was the most famous beachside entertainment area on the West Coast? So famous, in fact, that Midwesterners wanting to escape the brutal winters flocked to the warm seaside port city, helping to coin its moniker, “Iowa by the Sea.” Then, oil was discovered, aerospace companies moved in and...

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Public Education isn’t about Education [Guide]

At first glance, public education seems pretty easy. You educate the public with all of the reasons they should or shouldn’t do something; the public embraces the logic you’ve so simply laid out and changes their behavior. Well done. Here’s the problem. Education does not equal behavior change. Increasing knowledge removes an information barrier, but it doesn’t necessarily morph into a motivation...

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