The Poop on Poop

Dog waste isn’t a topic most people talk about on a daily basis, but this “business” should be discussed. Pet owners who don’t have their dog’s droppings top of mind likely aren’t aware of how harmful it is to our environment when the poop isn’t scooped. So, I’m out to start and share the conversation. You see, it’s been pretty commonplace in...

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Education Led to Passion to Motivate Others: Whitney Schmucker

(This biographical piece is part of our series to introduce you to the SGA staff.) After graduating from UC Berkeley, where I studied Marketing, I jumped into my dream job at Grey Advertising in San Francisco. I spent five years planning advertising campaigns for companies like: Adobe, Sandisk, BMW and University of Phoenix. After five years, I realized the work I was...

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Good Marketing is a Like a Ramen Shop

Every business is good at something. There are some businesses that try to be good at everything. However, sometimes it’s best to focus on what you know best and let others do what they do best. It can be a win-win for everyone. Let me explain. During a December trip to Pasadena, CA, we waited in line for more than an hour...

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Getting OC Gneighbors to Think Saving Water is Gnormal

Stormwater is such an abstract concept for people. But when we’re tasked with getting the public to understand pollution-conveying runoff and the need for water conservation during an ongoing drought, we needed something – or someone – to help in the effort. We needed a gnome. We looked for a mascot for our client, Orange County Stormwater Program. A lovable and personable garden...

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The Question is as Important as the Answer: Thomas Kim

(This biographical piece is part of our series to introduce you to the SGA staff.) Psychology is fascinating. I dug deep into this during my time at UC Berkeley where I was part of a research team at Haas School of Business and the Department of Cognitive Science. My research focused on cognitive biases and decision making. Today, I bring this expertise...

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