Getting OC Gneighbors to Think Saving Water is Gnormal

Stormwater is such an abstract concept for people. But when we’re tasked with getting the public to understand pollution-conveying runoff and the need for water conservation during an ongoing drought, we needed something – or someone – to help in the effort. We needed a gnome. We looked for a mascot for our client, Orange County Stormwater Program. A lovable and personable garden...

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The Question is as Important as the Answer: Thomas Kim

(This biographical piece is part of our series to introduce you to the SGA staff.) Psychology is fascinating. I dug deep into this during my time at UC Berkeley where I was part of a research team at Haas School of Business and the Department of Cognitive Science. My research focused on cognitive biases and decision making. Today, I bring this expertise...

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SGA’s ‘Whistle While You Work’ Vol. 1

Every week the Economist magazine (one of my favorite reads) puts together a music playlist to go along with their insightful, often cutting and highly influential articles about the world and economics (their most recent cover story on China’s President Xi Jinping, resulted in their website being blocked). Well, at SGA, we love our music and while we might not make it...

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My Road to SGA: Judy Seitelman

(This is the first in a new series of biographical pieces to introduce you to the SGA staff.) For 28 years, I worked independently as a management consultant focusing on strategic planning, new program development, marketing – including events, policies and procedures, and specialty documentation. My clients were primarily in higher education, but others were in credit card operations and processing, human...

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Tips Before Taking Out Your Greenway Lawn

California residents know that having an environmentally friendly lawn is important during this ongoing drought. However, before you dig up the lawn and make changes, have a plan in place.  I did, but I also learned a few lessons along way. Here, I offer some insight that might save you from headaches. Knowing I could do more to save water beyond our...

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