Appleseed: Social Marketing in the Developing World

At SGA, all of our projects focus on using social marketing to change behavior and improve communities working hand-in-hand with our clients. That goal is the foundation of every decision we make in designing our programs and, in this case, even in the decisions staff make when they move on from SGA. This very special blog features Appleseed, a 501(c)3 nonprofit organization...

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The 3 I’s of a Successful Facebook Page

Facebook is the platform that gives your organization a voice and an identity in a community of more than a billion active users. Whether you’re a local agency striving to make positive behavior change with residents or a for-profit marketer selling an idea, Facebook provides a concrete space to communicate with your target audience. SGA helps a large number of local agencies...

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The Poop on Poop

Dog waste isn’t a topic most people talk about on a daily basis, but this “business” should be discussed. Pet owners who don’t have their dog’s droppings top of mind likely aren’t aware of how harmful it is to our environment when the poop isn’t scooped. So, I’m out to start and share the conversation. You see, it’s been pretty commonplace in...

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Education Led to Passion to Motivate Others: Whitney Schmucker

(This biographical piece is part of our series to introduce you to the SGA staff.) After graduating from UC Berkeley, where I studied Marketing, I jumped into my dream job at Grey Advertising in San Francisco. I spent five years planning advertising campaigns for companies like: Adobe, Sandisk, BMW, and University of Phoenix. After five years, I realized the work I was...

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Good Marketing is a Like a Ramen Shop

Every business is good at something. There are some businesses that try to be good at everything. However, sometimes it’s best to focus on what you know best and let others do what they do best. It can be a win-win for everyone. Let me explain. During a December trip to Pasadena, CA, we waited in line for more than an hour...

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