Public Education isn’t about Education [Guide]

At first glance, public education seems pretty easy. You educate the public with all of the reasons they should or shouldn’t do something; the public embraces the logic you’ve so simply laid out and changes their behavior. Well done. Here’s the problem. Education does not equal behavior change. Increasing knowledge removes an information barrier, but it doesn’t necessarily morph into a motivation...

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How to Reach Really Big Audiences

The two magic words in getting people to change their behavior are barriers and motivators. Whenever SGA starts a community-based social marketing campaign, we find out two things about our audience: what stands in their way of stopping a bad behavior and what would inspire them to adopt a good one. It seems simple, but different people have different barriers and motivators...

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6 Things We Liked About 2014

When you barter in behavior change, New Year’s Day is the best holiday of the year. So you can understand why we become a bit giddy in the final days of December. While we’re waiting to ring in 2015, here’s a short list of some of the best things that happened at SGA in the last 12 months. Starting with… Adam Quinn....

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