Book a Speaker

In-N-Outreach Pt 2

The vast majority of kids and young adults don’t really care about littering. They think it’s bad, sure – but its way down there on their priorities list.

Alternatively, food, and more precisely, responding to the desire synapses that fire through their brains whenever they see a big delicious cheeseburger and fries, is very high on their priorities list. In fact, it can jump to the very top of the list if they see a picture at the right time. Read More


“Don’t you think it’s cheating?”

“No. Why would I?”

“Just doesn’t seem to have anything to do with the message.”

“Oh? What’s the message?”

“Not to litter.”

“That’s what you think the message is?”

“Isn’t that what you want to happen?”

“Sure is.”

“So what does giving kids In-N-Out in exchange for posting on Facebook and Instagram have to do with anti-littering?”

You may not realize this about teenagers, but they like food. Not only do they like food, they don’t like inhibiting their pleasure response time (ie, they feel, they do – not so much on the think inbetwixt the two). You may also not realize this about teenagers, or the vast majority of people overall –

They don’t care about littering. Read More

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