If you’ve ever been to the pier in Malibu, Santa Monica or Venice, you’ve probably visited the Santa Monica Bay. SGA was honored to work with The Bay Foundation, a group dedicated to protecting the health of this very bay that is considered to be the part of the Pacific between Point Dume in Malibu and the Palos Verdes Peninsula.
We revamped the look and feel of its website to reflect this multi-faceted mission and helped the foundation present content in a way that would be easier for visitors to find. We gave the design an ocean feel with blue tones and a striking underwater image with sea life as a backdrop. Read More
Sunday, September 28th, 2014 • Be the Street, Be the Street App, campaign award, CASQA, CASQA Award, Facebook Campaign, Instagram Campaign, Outreach and Media Award, Outstanding Regional Stormwater News, SGA award, youth outreach
At SGA, we think all of our marketing campaigns are winners. Whether we’re penning quarterly newsletters or launching large-scale interactive public outreach initiatives, we go in with gusto. All of our projects use insight, innovation and iteration to make the biggest impact possible.
But sometimes, one of our campaigns really makes a splash. Take Be the Street, the anti-litter campaign we created for the Bay Area Stormwater Management Agencies Association (BASMAA). On September 16, the California Stormwater Quality Association (CASQA) honored it with the Outstanding Regional Stormwater News, Information, Outreach and Media Award.
Be the Street was aimed at 14-24 year olds living in the Bay Area. Not the easiest demographic to reach. So SGA went to where they hang out—online. We created a vibrant online community on both Facebook and Instagram and built a website to serve as a hub for information and interaction. Read More