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SGA’s Be the Street wins CASQA Award

At SGA, we think all of our marketing campaigns are winners. Whether we’re penning quarterly newsletters or launching large-scale interactive public outreach initiatives, we go in with gusto. All of our projects use insight, innovation and iteration to make the biggest impact possible.

But sometimes, one of our campaigns really makes a splash. Take Be the Street, the anti-litter campaign we created for the Bay Area Stormwater Management Agencies Association (BASMAA). On September 16, the California Stormwater Quality Association (CASQA) honored it with the Outstanding Regional Stormwater News, Information, Outreach and Media Award.

Be the Street was aimed at 14-24 year olds living in the Bay Area. Not the easiest demographic to reach. So SGA went to where they hang out—online. We created a vibrant online community on both Facebook and Instagram and built a website to serve as a hub for information and interaction. Read More

Bringing Sexy Back to Data

Nate Silver has certainly given the mundane topic of data a spanking new makeover with his book, The Signal and The Noise. Silver, who correctly predicted the winner in 49 out of 50 states during the 2008 presidential elections, said he was able to make a dent in political forecasts only because other political pundits were so bad at it.  Then he pointed to other industries such as finance and weather forecasting where predictions fail. It’s not all hopeless, however.

Silver has made data fun and buzz-worthy. He has recently infused data into such topics as finding the best burrito in America. The process to determine the 64 burrito-selling establishments nationwide that would be in the bracket involved something called a VORB, or Value Over Replacement Burrito, score, according to his blog. The judging system was based on 20 possible points in five categories: tortilla, main protein, other ingredients, presentation and overall flavor profile. The results led to a flurry of reactions (not all positive) on social media. Read More

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