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The Secret to Online Conversions

Here are some great tips that could be applied to any website if you’re interested in increasing engagement with your visitors. Some of the so-called tricks of the trade to ensure that a visit results in a sale, according to this article, sound nefarious. I nearly got disgusted reading ways e-commerce sites avoid using dollar signs to get us to spend more (and manipulating the size of the typeface in which the price is presented to make it appear like a smaller amount than it really is.)

I was surprised that the findings in this study pointed to menus with no dollar signs resulting in restaurant patrons spending more than those who were given menus with dollar signs. Note to self: I’ll have to catch myself next time I go out to eat.

Now, conversion for us doesn’t mean pressing that “Make purchase” button. However, the tips to make it as easy as possible for users to take an action online – whether that be opting in by giving an email or making a pledge – is extremely relevant to our work around community-based social marketing to change behavior for the better. Read More

Meet Adam, SGA’s Worm-Loving, Endurance-Training Master and New Biz Guru

New Biz Wizz, composting enthusiast, barefoot runner and curious thinker are just a couple of words that describe Adam Quinn, SGA’s newest team member.

Adam joins us from Minneapolis, Minnesota, where he studied Law and received his JD/MBA from the University of Minnesota Twin Cities. However, he realized early on that being a lawyer is not the career he wants even though he loved Law School: “One of the things I loved the most was how working on cases allowed me to get deep into certain topics. Before you get to understand a case you have to do a lot of research and learn the weirdest things, such as for example how to stucco a house. I enjoyed internalizing these types of information that had to do with a greater context of the world in order to win a case.” Still, this wasn’t enough to make him want to stick to a career in law and decided instead to pursue a business career where he could a have a positive impact. So here he is, sharing SGA’s triple bottom line philosophy and helping us make a difference by applying his analytical skills to SGA’s growth.

When he is not working, he likes to stay active. In fact, the beautiful SoCal weather felt so good that soon after moving to Long Beach he took up running barefoot on the beach. And we are talking serious running here – he is currently training for his first marathon (which, by the way, he will not run barefoot). In addition to running, traveling, hiking, and tending to his garden are his favorite things to do. Read More


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